By Heather Lutze, CEO Findability Group Search Marketing and CWCC member
When considering a social media marketing campaign, most business owners immediately think of Facebook. It’s always in the news. It has over 500 million subscribers. It is one of the most amazing success stories of the internet age, and it even had a big, Academy Award winning movie made about it.
Not so with LinkedIn…
In fact, I’ve had many clients remark, “I’m not looking for a job and I have no time to network, so why do I need it?”
Consider this: I’ve had numerous speaking engagements over the past couple of years with various CEO groups through the executive coaching organization Vistage International. When polled about whether or not they use and source services in LinkedIn—99% answered “YES!” In fact, executives from all the Fortune 500 companies have accounts on this B2B portal.
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